WWVU
Morgantown, WV
MD: Rupam Sofsky
website

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KCSC

- Give us a brief rundown on WWVU past, present and future.
 
Back in '82 the first song WWVU FM ever broadcast was "Video Killed the Radio Star." In those days our music directors had to contact labels to finnagle vinyl for airplay. While The Buggles aren't exactly punk we've had and maintained a DIY approach since our start. We're busy now changing with the times, balancing digitally promoted albums with the dusty vinyl in our library. In the future we plan on having a larger internet presence and increasing our already strong on-campus presence as well. For really real.

- What prompted you to get involved with college radio?
 
The money! No, but seriously, where else are you going to hear Sonic Youth on the radio? You can barely see stuff like that on TV. To hear it on the radio was nuts! Before I applied to WWVU I'd sit at home listening to it with my jaw on the ground at how eclectic and left of the dial their music was. So that was a draw, but my sister also worked in the station's News Department too.

- What's your favorite part about working at WWVU?  

The people. I was a despondent dork before starting... Have you ever played Magic: the Gathering solitaire before? I have... And that's a sad and lonely world that you don't want to know about. People like my fellow DJs Jesse Novak and Daniel Conway are like brothers to me. Brothers that pee on our hotel wall drunk at CMJ, sure, but brothers nonetheless. And I still find time for D&D too... Not really.
 
- What kind of music do you as a DJ play for your audience?
 
I try to create brief sets that contain old and new music, but that hang well together in some way. So something older like My Bloody Valentine or Adorable next to something more recent like "Keen On Boys" by The Radio Dept. Or Clandestino-era Manu Chao next to "Heart It Races." "Paper Planes" next to "Straight to Hell," so I can talk about the sample. Logical and coherent but informative sets of music I suppose.

- What does WWVU do to support the local music scene?

Our DJs love to promote local shows on-air. When bands give us their albums we give them tons of rotation spins in addition to having a specialty show dedicated to local music. We help flyer for shows, some DJs are in bands, and when the station sets up concerts we always have local acts as openers. It's been interesting seeing locals get promoted at college radio. Morgantown bands like The Emergency have done it, and One Hundred Hurricanes want to. It's also neat when musicians from Morgantown join bands after moving. Great bands like New Yorkers Black Swan Green have connections to WWVU FM, and that's awesome.

- So you're located in Morgantown, West Virginia. What is the biggest challenge being a station in a [relatively] small town?
 
Even though our wattage is pretty decent, sometimes I wish we could be heard further out. Stations like KEXP get huge exposure, and even though that's awesome it's also sort of intimidating for stations that aren't practically bi-coastal. It is, however, a motivator to work harder. It's also hard to convince out of town bands to stop in, and money's not always as readily available to us as it is at bigger college stations.

rupam


- This is your sixth year as an undergrad. Why has it taken you so long to finish your degree and what do you plan on doing with all the knowledge you have acquired in the past 6 years?
 

Academic concerns come second to radio. I've been in college this long because I love WWVU FM, and I won't regret that. As an English major my literary and radio interests overlap to give me a talent for writing about music. One of our DJs, Sandi Ward, recently restarted our zine,  Wireless, and it's nice to have that outlet for showing the skills I've acquired in these areas.

- Where do you see college radio in 5 years?
 
It seems like in the last few years there's been this panic about things changing: iPods, leaks, and slowing album sales have people worried about whether or not radio's still relevant. I think it is, and I think worrying about it exacerbates the possibility that there's a problem. If we all stay confident and deal with these changes in five years college radio will be as relevant as it has been in the past -- maybe even moreso.
 
- You don't seem like a hairy guy, yet from what I've heard all your body hair is entirely localized around your stomach. Do you think that it has anything to do w/ being a Hare [hairy] Krishna?
 

If you couple living my twenty-four years eating a high protein vegetarian diet with weekly brainwashings down at the cult compound you get a lot of body hair, yes. But let's be honest: the ladies love it. So do dudes. Real talk.

- What is one of the most memorable experiences at WWVU [aside from being trained by a legend?

Booking Lightning Bolt, White Mice, and Ecstatic Sunshine to play a show in Morgantown. That style is so particular that not everyone can enjoy it, but while Lightning Bolt were playing I was just beaming, you know? I felt like I had helped bring something really beautiful to everyone in town. Those bands rule.

- If you could do an in-studio with any musician who would it be and why?

John Fahey. You often hear critics talk about seeing singer songwriters, and about how "it was just a guitar and his voice" or something, making a big deal out of how little it takes for those people to entertain. But with Fahey it's JUST a guitar. The emotions are in the music instead of in the lyrics. You hear a song like "On the Sunny Side of the Ocean" and it's just mindblowing how much emotion he can put into three minutes of melody on an acoustic guitar. He was also mysterious and funny from what I understand, and came from a damaged background, so an interview would've been amazing. Unfortunately he passed on, but someone out there needs to do a lot of research and write an in-depth biography.
 
- 3-part question - you used to work at a juice bar called Elixir, so tell me... What is your favorite fresh juice and smoothie concoction to make on the job? What type of requests would customers make that would irritate you more than anything in the world? What was your favorite album to put on while slinging frozen treats?

I was a big fan of making smoothies using freshly juiced watermelon, blueberries, banana, and acai. Three out of those four things are high in antioxidants, so it was really good for my emaciated, Moby-like body. The worst things people asked for were things that they expected me to do that didn't fit the job description. Like mixing in the protein someone brought from home instead of them just buying the protein we already had, and then, to top it off, them asking for the extra even though there was only extra because of their weird protein. All without tipping! C'mon people! I liked listening to Dizzee Rascal, The Hidden Cameras - upbeat stuff. My boy Cliff, a co-worker, really liked The Teenagers track "French Kiss," and also M.I.A. Anything that customers liked was good too.

- What is your favorite memory from this year's past CMJ Festival?
 
Jesse Novak winning Specialty Director of the Year was definitely awesome. He deserved recognition, and I'm glad CMJ voters gave it to him. But Daniel "The Mongoose" Conway, my assistant and roommate, brought me to a DJ night at The Annex. XXXChange, Pase Rock, Eli Escobar, and tons of people from that crew were there, including Amanda Blank and Spank Rock. That may not mean much to some people, but it was definitely the most fun night I had that week.

- Since you'll be graduating this May what advice will you be giving to the future WWVU MD?
 
To represent the best of each kind of genre in rotation and not just the genres she or he is into. Call label people and promoters to replace missing stuff, network, keep track of what WWVU FM's DJs like and don't like, and also see what other stations are into. The most important thing is to do more than the basics. Exceed people's expecations.

Mascott

Interview: Mascott

After four years of NYC hustling and running a label [Red Panda Records] Mascott, aka Head Panda, aka Kendall Jane Meade finally takes a breath and finds a moment to release her long over due but well worth the wait Art Project!

Mascott's third and possibly best album (definitely one of our favorite albums of the year), Art Project, is a heartfelt exploration of the joys of daily living and the bitter-sweetness of life filtered though a honeyed voice and propelled by captivating pop arrangements.

The experienced indie chanteuse kindly takes a minute to answer our questions about the new album, exactly why does Mascott have two "t"s, and how to make music in the Big Apple and still have your latte too.

Click below to read on...

{Read Interview}

Was there a noticeable difference between the making of Art Project and Dreamer's Book? I hope we don't have to wait another four years for the next Mascott album!

Yes there was a huge difference...i got a friggin’ corporate day job! When I wrote my other albums I was touring in other people’s bands, so I had a decent amount of time to daydream, write, schedule recording, etc. When I was off tours I worked pretty non-committal jobs so it wasn’t a huge deal for me to make time to write and record. But with a never-ending day job it is hard to find time to do anything let alone feel profound and motivated after hours! I was also really active with Red Panda so I kind of waited until that settled down before I really hunkered down and finished Art Project. It took me awhile to figure it all out & get comfortable with the process.

What was the idea behind Art Project, it was collaboration even beyond the music? Can you tell us about the people involved and how it came about?

I recorded it the album with my fiancé Jim Bentley, who has a studio called The Fort. We learned early on that if we were going to get through it without too much drama, we had to just think of it as our “art project.” That became the pet name for the record, and that attitude really shaped my thinking about the whole thing. Dave Derby, Jud Ehrbar, Margaret White and Anders Parker helped get the first five songs going, then Ben Lord, Martin Olson & Doug Keith helped finish things. Then there are the people that came in to add the finishing touches like Benjamin Cartel, Rainy Orteca, David Nagler, Darren Jessee, Jennifer O’Connor. I can’t believe I pulled it off, actually.

You seem to be the Queen of D.I.Y., what inspired you to start your own label Red Panda Records?

My sister Shelby encouraged me to do it, and even when it was really hard and I was cursing her name, she was totally right. I’ve made some mistakes but that’s ok too. I decided to put out The Naysayer and Jennifer O’Connor because I was a huge fan of their music, and knew they were hard workers. Whether you have a label or not, you have to stay involved or else you’ll end up frustrated...so it was great for me to learn every step of the process. And it gave me ever greater respect for Matthew Jacobson from my old label, Le Grand Magistery. I feel like I was so clueless when I was on his label. Now I bow down to him.

Mascott

You've been in NYC quite a while now, what is your experience as a working artist here? Any advice for the noobs?

Learn another skill and make a ton of $$ freelancing so you can live here & still take time off to work on your music! I think that’s the winning combo. Or get roommates and live cheaply. Some of my best memories of this city are when I was living in Carroll Gardens with other musicians and working at an antique store on Smith Street for $8 an hour. But, you know, after a while I aspired to get cable and a latte, just like everyone else.

Speaking of the NYC experience, any locals band that should be on our radar? What's been on your iPod™ [or insert music listening device of choice]?

Every person who played on my album I'm a huge fan of. I like a lot of music coming out of Jim’s studio like Wynn Walent, Clint & Amy, The Press. I like Dominic Matar’s new solo stuff. Greta Gertler. El May. Stacy Rock. I just heard Bird Of Youth and like them a lot. Aside from friend’s and local stuff I have a serious Land of Talk problem and now love the Delta Spirit! I also like Neil Halstead’s new album.

We love the animated video for "Dream Another Day", the newspaper has a mustache, genius! Is this a day in the life of Mascott?

I think so! In the spirit of Art Project, I let the illustrator, Wonting NYC, do whatever she felt, and it is so perfect for the song. The song is about a day in the life. When I started working and running the label, so many people would be like “what’s up with mascott?” and the song is my answer.

Mascott

Beautiful choice of cover song, "Wildwood Flower", there's hardly a country group who doesn't use this classic song. Is Mascott going country?

Anna Padgett (The Naysayer), Phoebe Summersquash & I had a country band for about five minutes and that’s when we started singing “Wildwood Flower.” That band was awesome! We formed to play at a country-themed bingo night at Max Fish. We called ourselves I-10. Anna & I would often sing it at Mascott or Naysayer shows so it meant a lot to me to include it on Art Project.

What is this about you doing an off Broadway production with Sarah Silverman?

Oh my god that was my favorite job ever. Dave Derby put together a backing band for Sarah when she was performing “Jesus is Magic” live. She was doing a run at a theater on Bleeker. Her band was basically the Mascott live band at the time: Dave, Rainy, Phoebe and Michael Kotch. When Michael couldn’t do a few weeks of shows, I filled in for him on keyboards and had an amazing time! Sometimes the producers or whoever would take us all out to fancy restaurants like Cipriani after the show. We’d warm up the audience doing punk covers and then play on some of Sarah’s musical numbers. If you watch the DVD, you’ll see Rainy, Dave, Michael and Pheobe as her band.

I'm tired of hearing the same 4 Christmas songs over and over and over again? I sure wish someone would write a new Christmas song other than about grandmothers getting run over by hooved terrors...

FUNNY YOU SHOULD WISH FOR THAT HECTOR...Dave Derby & I wrote a song that was used on Grey’s Anatomy & we’re making a big deal about it this season...we even got Reveal Records in the UK to release it & give it out as a free download! It’s called This Christmastime. I made it all one word just to be weird. That’s also the same reason there’s 2 t’s at the end of Mascott. FYI.

Does Mascott have a message for college radio?

Let your playlists be your art project! Trust your instincts. If you sort of like the cd artwork...give it a listen! If they write you a nice note...what the hell, give it a spin! it’s fun to get all excited about something new & spread the word. That’s what I love most about music and what I loved about running a label. But you probably all do that anyway, so I guess I’ll just say “hi.”

 
 

AAM 2009 SXSW Extravaganza

ATX 09 Flyer

AAM Extravaganza

AAM 2009 SXSW Extravaganza - 3.20.09
Very special thanks to photographer, Jeff Long of KSCR

Silver Jews

Silver Jews Retirement Party - 1.31.09

Daniel Martin Moore

Daniel Martin Moore visits - 11.12.08

Annuals

Annuals playing the AAM 2008 CMJ party!

CMJ Visitors

AAM had lots of visitors during CMJ